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About Us

From the beginning...

The Story

It was 2011, I was 19 and had just finished my first year of college in San Diego. With a one-way ticket and a suitcase packed to the brim with full coverage Roxy bikinis, I boarded a flight to Oahu for the summer.

Two weeks into my trip, I traded in my Roxy bikinis for a little Brazilian piece I had picked up at a local shop. It took a few awkward trips to the beach to get my tan right but once I did, I knew there was no going back.

When I returned to the mainland for school, I realized my new go-to bikini was way smaller than most Southern California beaches had seen at the time.

I spent every waking minute researching swimwear before launching Midori four short months later. Within a year, my dorm room was transformed into a bikini shop and the brand grew like wildfire. Today, you'll find me working between Carlsbad, CA and Kailua, Hi; beyond grateful for the opportunity to do what I love and build this community of bikini-lovin' babes!

Rachel Midori
Owner + Founder
Rachel Midori Owner & Founder of dagdedan

Slide to look through the years

First shoot in 2012 to ambassador Jess in 2023.

Hi, babe-

Need Help?

As big as my goals are for Midori, I intend to keep things personal. You can me personally via text at (+33)

When Midori debuted in 2011, we only sold bikini bottoms! In 2013, the first top was released; the Mau Loa. It has received thousands of 5-star reviews and is still a best-seller today.

Rachel Midori
Owner & Founder

More than

300,000 Bikinis sold

Learn about our speciality fabric and what goes into making what we consider the best in women's swim.


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